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Insurtech Lemonade appears for sugar in IPO markets. Its greatest expense? Advertising and marketing

Insurtech Lemonade looks for sugar in IPO markets. Its biggest expense? Marketing

“Harness generation and social have an effect on to be the arena’s maximum cherished insurance coverage corporate,” Insurtech Lemonade’s Monday submitting for an preliminary public providing reads. However for a corporation aiming to disrupt the sleepy insurance coverage trade with gadget studying, advertising and gross sales stays the actual bread …

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